Food Pics for Social Media
Great food speaks for itself. Yet, in today’s world of trending topics and viral content, it’s always a good idea to have a strong social media presence. Food pictures, whether for websites or menus, give potential customers a tempting sneak peek at their next meal. The right images inspire appetites and can draw customers to your restaurant, café, food truck or bakery, so read on for a few tips for taking food pictures for social media, menus, and other high-traffic channels.
The eyes are the windows to the stomach. Plating is arranging your food so that it looks as delectable as possible. Understanding presentation is undoubtedly the most important aspect of knowing how to take food pictures, with your goal being to help your food appear as delicious as it is in real life.
Here are some elements that will help you plate your food before snapping your picture:
- Surface: This is the plating material you place your food on. White plates are a culinary staple that can make any food pop. However, you have a wide world of plating possibilities, from wood cutting boards for a rustic appeal to stately patterned china for an elegant approach.
- Symmetry: To ensure symmetry in your plating, start in the middle of the image you wish to create and work your way out.
- Artistry: Don’t be afraid to use sauces and patterns to enhance your food’s appearance.
Lighting is what separates the good food photography from the great. Good lighting emphasizes textures and colors, allowing your food to take center stage. If you’re not used to this aspect of picture-taking, here are some things to keep in mind:
- Light from the side to give your picture depth, especially when photographing food that balances a lot of textures.
- Be on the lookout for harsh shadows, as these can give your food an off-putting or unappetizing appearance.
- Use soft, diffused light to enhance texture and help prevent shadowing.
Composition refers to how you frame your shot. While there’s no right or wrong way to do this, an appealing composition will emphasize the strengths of your dish. A couple of guidelines to observe include:
- Angles: Side shots tend to show off juiciness and texture. Overhead pics are great when your dish includes a lot of elements. Most of the time, you’ll want to avoid front-facing, downward angles as these do little to highlight the food.
- Color: Colors add to the overall feel and appeal, and filters are practically necessary if you’re taking food pictures for social media. Warm colors like reds, yellows and oranges tend to stimulate appetite. Green tones give a natural, organic feel. You’ll want to avoid cooler filters, however, as these tones can look unappetizing, especially in pictures of meats and cheeses. The exception to this is cool-colored foods like blueberries and grapes.
- Focus: Try experimenting with focus. Think close-up shots, where one item or bite is crisp and clear in the foreground while the rest of the dish is less focused in the background. This method can bring emphasis to delicious components in your meal or just make for an interesting shot. Proper focus is essential when taking food pictures for menus, particularly if the images will be on the large side.
Best Social Media Platforms for Your Food Pictures
Now that you’ve got some great pictures, it’s time to post them online. Which of the major social media platforms is best for sharing your food-related content? Each has its own niche when it comes to promoting your food or your food-related business.
Here are a few ideas to get started on social media picture sharing — go from here and get creative!
- Instagram: When it comes to sharing food photos on social media, Instagram is king. This platform was specifically designed for spreading photos and videos. People love sharing pictures of interesting or delicious dishes, even if they didn’t snap the shot. You can tag your photo so that if people see your food come up in their feed, they know exactly where to go get it.
- Facebook: Facebook is an essential online presence for restaurant owners, as it allows you to post your essential business info, including your address and hours. Plus, it’s great for sharing viral stories to get some good buzz going about your restaurant. As people share your photos or react to them, you can engage potential customers with likes and comments.
- Twitter: Twitter is all about customer engagement. Try posting menu items and see how the conversation flows. You can also take photos of your nightly specials, exclusive deals or crowd favorites. Be sure to respond to every comment, as Twitter is a great way to show that your restaurant is interactive and approachable.
Feeser’s — Your Source for Picture-Worthy Ingredients
We hope you feel better prepared to take memorable food photography. If you need the ingredients to create mouthwatering food pictures worthy of any website, menu or social media channel, that’s where we come in. Feeser’s Food Distributors is the mid-Atlantic’s source for more than 8,000 products, from fresh produce to nationally recognized brands. Let your pictures do the talking, and let Feeser’s do the supplying. Contact us today to learn what we can do for your food-based business.